3. Where?
Map every touchpoint where your audience will interact with your solution.
Think of it as planning the perfect date—you need to know where the magic’s going to happen.
4. Why?
Time for some soul searching.
Why are we doing this? What problem are we solving?
If you can’t answer this, it’s like trying to build a house without a foundation = it won’t end well.
5. How?
The business angle: How will this move the needle?
Get practical about benefits and outcomes.
Think ROI, not just IOUs.
The Secret Sauce: Reading Between the Lines.
Here’s where the magic happens (and where most people drop the ball).
Distill everything into two powerful sentences. It’s like writing a haiku for your project—every word must earn its place.
